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Seminars

World-Class Customer Service Management {CSM}



Introduction:


The market competition today is moving from product to service and the competition of service industry has put more attention to customer service excellence. More and more CEO’s are realizing quality customer service is the key to customer retention and cost saving and it’s not a secret that a service without satisfied (internal or external) customer will become obsolete soon. This course will help employees in developing a world class service management and checklist comprehensive to follow, implement and sharpen their service to their organizations.

 

This course will cover the basic and advanced topics in customer service management that enable the participants to increase their awareness and knowledge of the latest development of customer service in terms of technology as well as management concept. Customer service managers will also learn how to develop appropriate plans to integrate the customer service center within the organization and bring new insights, set visions and lead customer service teams. Whether implementing a new customer service or rejuvenating an existing one, participants will be prepared for the challenges. This course addresses the importance of managing the customer service outputs and exceeding customer expectations by elevating customer care and professionalism at the customer service center.

Course Objectives:


By the end of this course, delegates will be able to:

 

  • Develop appropriate plans to integrate service center within the organization
  • Elevate customer care and professionalism at the service center and exceed customer expectations
  • Motivate and manage staff performance through effective people development and reward programs
  • Improve customer loyalty and enhance customer satisfaction by linking performance measures to customer experience
  • Provide techniques on data preparation and presentation to management for extensive CS performance reporting
  • Share knowledge through peer-to-peer consulting opportunities and exercises to gain more insights and visions towards CS excellence
  • Understand and apply auditing techniques used in CS and contact centers and to ensure best practices guidelines are effectively implemented

Who Should Attend?


Executives, Managers, Team Leaders, PR Managers, PR Assistants, PR Executives, PR Researchers, Marketing Assistants, Marketing Executives, Customer Relationship Management (CRM), Supervisors, Product Managers, Marketing Managers, Marketing Assistants, Marketing Executives, Business Unit Managers, Sales Managers, Customer Care Managers and Supervisors, Directors of Public Relations, Directors of Marketing, Senior Public Relations Managers, Company Directors, General Managers, Senior Managers, Engineers, Foremen, Analysts, marketing staff at any level in the organization, market research, loyalty scheme managers, Those in PR in public sector, private sector and not-for-profit organizations, Those in PR at the national, regional and community level, those working for international, global or supranational organizations, those who are keen on improving performance by taking their customers to higher levels of satisfaction, as well as customer service managers and supervisors interested in advanced customer service tools

Course Outline:


A Strategic Partner to the Business

  • Contribution of the contact center
  • Customer contact matrix
  • Developing a world-class contact center framework
  • Supply, demand ratio for services

 

Managing Operation

  • SLA and SLM
  • Staffing model
  • Workforce management
  • Quality assurance
  • Best-in-class CRM benchmarking

 

Customer Relationship Management (CRM)

  • CRM stages for analytics
  • CRM implementation foundation
  • Managing CRM project for success
  • Successful business case study

 

Managing Customer Satisfaction

  • Customer satisfaction & loyalty
  • Linking satisfaction to business results
  • Customer satisfaction survey

 

Planning Customer Satisfaction Research on Contact Centre

  • Internal planning
  • Determination of performance attributes
  • Satisfaction improvement initiatives

 

Managing Technology

  • Today’s CRM & contact center technologies
  • Technology selection & vendor assessment
  • Knowledge management
  • Disaster recovery plan

 

Managing People & Performance

  • Recruitment, retention strategies
  • Training and career development best practices
  • Rewards & recognition management
  • Critical coaching skills

 

Managing a Business Unit

  • Competencies of a contact center manager
  • Building a successful team
  • Managing finance
  • Creating your business services
  • Interdepartmental linkage & effective communication
  • Leadership behaviors

 

World-Class Customer Service Framework

  • Strategic value of customer service
  • World class foundations
  • The need and benefits of standard
  • Customer communication strategy

 

Customer Service Centre Analysis

  • Customer metrics and measures
  • Calculating call / customer service transaction volume & staffing requirements
  • Customer experience audit
  • Customer contingency plan
  • Customer behavior analysis
  • Trend analysis, prediction and prevention

 

Quality Assurance

  • QA systems, tools and implementation
  • QA problems and preventions
  • Mystery shopping program success factors
  • Customer feedback and reporting
  • Compliance measurement
  • Review frequency

 

The Customer Service Quality Standard and Site Audit

  • International quality standards and certifications
  • Audit technique and score card
  • Management responsibilities
  • Resource management
  • Process management
  • Performance measurement
  • Integration with the balanced score card

 

Process Improvement and Problem Solving

  • Creating and mapping customer service processes and workflow
  • Measuring process performance
  • Business process improvement
  • Business process reengineering (BPR)
  • Problem solving and root cause analysis

 

Best-in-Class CRM Benchmarking

  • 360 degree benchmarking & improving for world class standards
  • Customer satisfaction measurement
  • Mystery calls and mystery shopping
  • Process & performance
  • Technology

 

Customer Service Statistics and Numbers

  • Key performance indicators and metrics
  • Definitions, measurement & improvement
  • Analysis and reporting for management review

 

Knowledge Management

  • Knowledge management key success factors
  • Successful measures and KPI’s for KM
  • Develop the customer service knowledge management (CSKM)
  • ROI on knowledge management

COURSE LOCATIONS

Code From To City Fee
PR21 27 Jan 2020 31 Jan 2020 London US$ 5000 Book
PR21 22 Mar 2020 26 Mar 2020 Doha US$ 4000 Book
PR21 04 May 2020 08 May 2020 Bali US$ 5500 Book
PR21 06 Jul 2020 10 Jul 2020 Kuala Lumpur US$ 4500 Book
PR21 14 Sep 2020 18 Sep 2020 Bangkok US$ 4500 Book
PR21 09 Nov 2020 13 Nov 2020 Istanbul US$ 4500 Book


DUBAI OFFICE

Ittihad Deira Building,
Al Ittihad Rd, Deira
Dubai,
UAE

info@petrogas-training.com

USA OFFICE

642 E14 Street,
10009-13 Manhattan,
New York (NY)
USA

info@petrogas-training.com

EGYPT OFFICE

52 General Kamal Hejab Street,
Suez Bridge,
Cairo,
Egypt

info@petrogas-training.com
 

COURSE CERTIFICATE

Certificate of Completion will be provided to the candidate(s) who successfully attend and complete the course. Training hours attendance percentage of 75% is required.


TRAINING HOURS

Standard course hours: 8:30 A.M. to 3:30 P.M. Informal discussions: 4:30 P.M. to 5:30 P.M.


TRAINING METHODOLOGY

We use a blend of interactive and hands-on methods, active participation, a variety of instructional techniques, dynamic presentations, individual and group exercises, in depth discussion, DVD’s, role-plays, case studies, examples. All of the information, competencies, knowledge and skills acquired within our training programs, are 100% transferrable to the participants’ workplace.


ASSESSMENT & EVALUATION

Pre-Test and Post-Test Assessment are applied on 5-day and 10-day programs. Also, post course evaluation and candidate’s evaluation are applied to add another level of quality measurement. Candidates’ feedback is highly appreciated to elevate the training service quality.


ORGANIZATIONAL IMPACT

A- Have staff trained in the latest training and development approaches

B- Support nationalization and talent management initiatives

C- Have properly trained and informed people who will be able to add value

D- Gain relevant technical knowledge, skills and competencies


PERSONAL IMPACT

A- Develop job related skills

B- Develop personal skills in subject matter

C- Have a record of your growth and learning results

D- Bring proof of your progress back to your organization

F- Become competent, effective and productive

G- Be more able to make sound decisions

H- Be more effective in day to day work by mastering job-related processes

I- Create and develop competency to perform job well


FREQUENT NOMINATIONS SCHEME

A- 10% discount after 05 candidates’ registration.

B- 15% discount after 10 candidates’ registration.    

C- 20% discount after 20 candidates’ registration.

D- 25% discount after 25 candidates’ registration.

E- 30% discount after 30 candidates’ registration

F- Higher discount rates will be offered based on work volume with different clients.  


SEVERAL NOMINATIONS ON THE SAME COURSE SCHEME

A- One extra free seat is offered on 4 candidates on the same course and dates.

B- Two extra free seats are offered on 6 candidates on the same course and dates.

C- Three extra free seats are offered on 8 candidates on the same course and dates.

D- Four extra free seats are offered on 10 candidates on the same course and dates.

E- Five extra free seats are offered on 12 candidates on the same course and dates.


REGISTRATION POLICY

Nominations to our public courses are to be processed by the client’s Training and/or HR departments. A refund will be issued back to the client in the event of course cancellation or seat unavailability. A confirmation will be issued to the relevant department official(s). 


CANCELLATION POLICY

If a confirmed registration is cancelled less than 5 working days prior to the course start date, a substitute participant may be nominated to attend the same course or a 20% cancellation charge is applied. In case of a no-show, a 100% fee will be charged.


PAYMENT POLICY

Payment is due upon receiving the course confirmation, invoice and/or proforma invoice. However; the fee due can be wire transferred to our bank account directly after course completion. Our bank details are illustrated on the confirmation, invoice and proforma invoice, as well. The above documents can be communicated electronically, i.e., in a soft copy or/and in hard copy based on customer’s request.


COPYRIGHT

© 2017. Material published by PETROGAS shown here is copyrighted. © 2017. All rights reserved. Any unauthorized copying, distribution, use, dissemination, downloading, storing in any medium, transmission, reproduction or reliance in whole or any part of this course outline is prohibited and will constitute an infringement of copyright.